Commercials - VFX 

The AA - 'It's Okay'



The AA's 'It's Okay' is full of comedic references, with the punchlines relying heavily on visual effects.

From a swirling, electric vortex during a driving test, to a an exploding meteor falling atop a teenager's new car, to an X-ray of some ingested keys, VFX is an integral caveat to the most unlikely anecdotes, with drivers able to get out of seemingly any situation.

Absolute were tasked with 2D, 3D and FX work across the entire campaign, with additional, subtle compositing and a strong colour palette making for a seamless, humorous 90" spot.


VFX & CG: Absolute
VFX Supervisor/Lead Artist: Gustavo Ribeiro
Creative Direction: Jonas McQuiggin
2D Artist: Av Bains
CG Artists: Domantas Lukosius, Fernando Benitez, Lucia Quesada, Darja Sidorova, Tony Atherton, Keith Rogers, Camila Valencia
GFX Artists: Ric Comline, Kingsley Harris