Commercials - Animation

Knockout Chaos : Anthony Joshua X Francis Ngannou

The Mill Paris


Riyadh Season aimed to launch a global campaign to hook boxing fans across continents and generations. Boosting Pay Per View subscriptions and increasing ticket sales, while establishing Saudi Arabia as a premier destination for hosting world-class boxing events. This event was a unique one, it brought together two fighters from different disciplines, namely boxing and MMA, for one big slugfest. This kind of stuff you see in arcade combat games, which inspired the campaign idea. And with both known for their Knockout records and bringing the chaos inside the ring, it was dubbed: Knockout Chaos.


Director : Romain Chassaing
Production : Academy Films
Agency: BigTime Creative Shop
CEO: Mohammed Sehly
CCO: Rayyan Aoun
CIO: Anis Zantout
Business Director: Ziad Chehab
Agency Producer: Inas Nagy
Art Director: Gustavo Bilesimo