Augmented Reality
The Demogorgon Experience
Rodeo FX
In a groundbreaking collaboration at Cannes Lions 2023, Rodeo FX Advertising & Experiences joined forces with Netflix to create an immersive experience from the Stranger Things universe. The fusion of cutting-edge technology and creative prowess resulted in an interdimensional mirror encounter that pushes the boundaries of what’s possible for IP and brand experiences.
Drawing on the expertise of our diverse artist and tech collective, weeks of effort culminated in the unveiling of a surprising interplay between reality and fiction. Through a captivating mirror portal, guests find themselves merging their reflection and behaviours with the iconic Stranger Things’ Demogorgon to conjure an innovative, boundary-defying moment.
CREW
ECD: Romain Demongeot
Executive Producers: Jordan Soles & Marie-Piere Poulin
Lead Producer: Julia Nau
Content Producer: Emilie Debiasi
Concept Artist: Olivier Marti
Technological Director and Unreal Programmer: Nicolas Dubé Pauzé
CG Supervisor: Jamie McComb
Unreal Artist: Anthony Lassus
3D Artist: Alexander Debavelaere
Animators: Gianni Francesco De Giuseppe & Ivan Cadena
Art Director: Louis Martin Duval
Sound Designer: David Beaulieu
SOFTWARE
UnrealEngine, Custom Mediapipe integration
