Education & Infographics
Smartraveller - Know Before You Go
Monkeystack
‘Know Before You Go’ is a series of social media animations created for the Australian Department of Foreign Affairs and Trade’s flagship consular brand, Smartraveller. They encourage Australians to visit Smartraveller as their first destination when preparing for overseas travel.
The series features snappy 2D animations highlighting a range of consular scenarios that travellers may face, each with unfortunate outcomes. These outcomes could be avoided if the characters had referenced the information available from Smartraveller.gov.au.
This includes respecting local laws, cyber scams, having travel insurance and destination visas in place.
Delivered through colourful characters representing different traveller personas, amusing touchpoints and engaging narratives, the bold design grabs and retains the audience’s attention from the get-go – an important element in today’s social media scrolling environment.
CREW
Studio: Monkeystack
Producer: Lisa Iona
Storyboard & Background Artist: Chris Green
Animators: Chad Molyneux, Tim Cannan, Levi George
Compositor & Editor: Chris Green
Sound Designer: Carlos Manrique Clavijo
Marketing Executive: Fi Kievenaar
Studio Executive: Rhys Sandery
Agency: Dentsu Creative PR
Client: Australian Department of Foreign Affairs and Trade
Software
Adobe After Effects
Adobe Animate
Adobe Photoshop
Adobe Premiere
