Commercials - Animation
Samsung Westfield Takeover
Never Sit Still
To celebrate the launch of Samsung’s new Galaxy Z Fold6 and Z Flip6—devices that combine cutting-edge AI with sleek, foldable design—we created a series of high-impact 3D anamorphic billboards. These eye-catching animations transformed Westfield Sydney’s CBD precinct into a futuristic stage, with the phones appearing to float out of the screens and hover above passing crowds.
CREW
Studio Director — Mike Tosetto
Producer — Sharon Lim
Creative Director — Zoe Crocker
Creative Lead — Supriya Bhonsle
2D Animation — James Vallance, Supriya Bhonsle
3D Animation — Howe Tom, Nancy Li
3D R&D — Howe Tom, Jonathan Pui, James Vallance, Maximilian Cao, Gareth Chang, Bruno Borio
Storyboarding — Jonathan Pui, Howe Tom
SOFTWARE
Cinema 4D, Redshift, Adobe After Effects