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Commercials - Animation

Samsung Westfield Takeover

Never Sit Still

neversitstill.com

To celebrate the launch of Samsung’s new Galaxy Z Fold6 and Z Flip6—devices that combine cutting-edge AI with sleek, foldable design—we created a series of high-impact 3D anamorphic billboards. These eye-catching animations transformed Westfield Sydney’s CBD precinct into a futuristic stage, with the phones appearing to float out of the screens and hover above passing crowds.

CREW

Studio Director — Mike Tosetto
Producer — Sharon Lim
Creative Director — Zoe Crocker
Creative Lead — Supriya Bhonsle

2D Animation — James Vallance, Supriya Bhonsle
3D Animation — Howe Tom, Nancy Li
3D R&D — Howe Tom, Jonathan Pui, James Vallance, Maximilian Cao, Gareth Chang, Bruno Borio
Storyboarding — Jonathan Pui, Howe Tom

SOFTWARE
Cinema 4D, Redshift, Adobe After Effects