Commercials - Animation
Lift Dollar Brand Film
Never Sit Still
To launch Paxos’s Lift Dollar (USDL)—a first-of-its-kind regulated stablecoin that pays eligible holders yield daily—we created a sleek, engaging explainer film that introduces the concept and clearly communicates its benefits. Designed to demystify a new standard in digital currency, the film guides viewers through the evolution of access to yield: from institutionally-gated and complex, to simple, secure, and available to all.
CREW
Studio Director — Mike Tosetto
Producer — Sharon Lim
Creative Director — Zoe Crocker
Creative Lead / Project Lead — Ben Walker
3D Lead — Nancy Li
Design — Ben Walker, Nancy Li, Mulanne Phan, Jolie Zhang, Isabelle Trudgian, Sylvia Leo
2D Animation — Ben Walker, Nancy Li, Mulanne Phan, James Vallance, Chantelle Micallef, Jolie Zhang, Isabelle Trudgian, Maximilian Cao, Howe Tom
3D Development — Nancy Li, Sylvia Leo, James Vallance, Maximilian Cao, Howe Tom
SOFTWARE
Cinema 4D, Redshift, Adobe After Effects, Adobe Illustrator