Commercials - Animation
Pepsi - The Choice
Framestore
Pepsi’s 'The Choice' reimagines the iconic Pepsi Challenge through a cast of photoreal CG polar bears, transforming beloved brand mascots into emotionally expressive characters capable of carrying a Super Bowl-scale narrative.
The project required a sophisticated creature pipeline, beginning with extensive research into bear anatomy, movement, and behavior to inform the final designs. Detailed on-set data capture, advanced animation, lighting, and compositing techniques were used to seamlessly integrate the fully CG characters into live-action environments while preserving subtle performance nuances and emotional authenticity.
The result is a VFX-driven campaign that balances realism, character, and storytelling, creating believable digital performances that elevate the commercial beyond traditional advertising and deliver a memorable brand moment.
CREW
Head of Studio: Tara Maloney
Head of Production: Nathan Niamehr
CD: Andy Rowan-Robinson
EP: Monica Tyson
Sr Producer: Sue McNamara
Producer: Rebecca Schmidt
CG Lead: Patrick Ross
Flame Finishing: Zimei Song