Commercials Animation
Lemonade - It's About Time Insurance Does That
Mighty Nice
mightynice.com.au
Tactile storytelling for a tech-first brand. This charming series of spots for insurance company Lemonade, produced by Nexus Studios, directed by Fx Goby and animated by Mighty Nice, blends live-action, stop-motion, 2D, and 3D animation. Using handmade aesthetics Fx gives Lemonade’s fully digital experience a human touch. From the textural richness of a woollen jumper to the cosmic scale of an infinite music library, each spot brings its own tone while remaining unified under a shared sense of craft, playfulness, and imagination.
CREW
Production Company: Nexus Studios
Director: Fx Goby
Head Of Production: Rachel Moss
Executive Producer: Jason Bartholomew
Producer: Jo Bierton, Dawn Cottrell
Production Manager: Tyler Antin
Creative Development: Delfina Maria
Technical Lead: Florian Caspar
Animation Studio: Mighty Nice
ECD : Darren Price
EP: Tina Braham
Producers : Chloe Marshall, Samantha Daley
Production Assistant : Kirsten Bassil
Creative Leads: Gary Fouchy, Bonnie Forsyth, Mike Lomas
3D Artists: Jessica Herrera, Trent Rogan, Billy Harrison, Mike Lomas, Tessa Eden, James Weeks, William Zeng
Stop Motion Animator: Pete Nizic
Stop Motion DOP: Simon Higgins
Stop Motion Model Maker: Jacqui Hudson
Matte Painting: Elliott Cigognetti
Previs / 3D Animation: Ben Hubbard
2D Design and Animation: Alea Trinajstic, Bonnie Forsyth
Compositors: Gary Fouchy, Mike Lomas, Jeremy Carlen
IT : Jason Yee
SOFTWARE
Maya, Houdini, After Effects, Nuke