Commercials Animation
Investments Made Yours
Alt.vfx
Whimsical, uplifting, slightly surreal. A fantastical setting and playful soundtrack punctuated by humorous cat noises. The film is light-hearted and humorous, incorporating moments that evoke smiles and sustain interest all the way to the end. The overall tone seeks to convey a sense of joy, freedom, and flexibility.
In contrast to product-led spots, the campaign film draws parallels on the flexibility of Income Insurance’s investment-linked products with the agility of cats. The campaign follows a fluffy feline as it navigates the intricate pathways of interconnected pipes with confidence, just as Invest Flex and AstraLink allows consumers to maximise their investment potential with flexibility.
In the ILP campaign, the VFX team undertook the creation of a full CG cat and environment to illustrate the agility of our hero. Our narrative involved navigating a cat safely through a maze of tubes. To achieve this, we developed a photorealistic digital double of our hero, enabling us to realistically maneuver through our entirely CG tubes and world. Essential to this process was the development of intricate character grooming techniques to ensure the cat's fur interacted convincingly with the tubes.
CREWClient: aIncome Insurance
Agency: BBH Singapore x Publicis
Production Company: ALT VFX (Australia)
Producer: Eloise Miscamble
VFX Supervisor: Dave Edwards
CG Supervisor: Jordan McInnes
Animation: Chris Rentoul, Brendan Jacquin
Concept: Harry Gold
Model: Mitchell Robinson, Sam Lee
Lighting: Jamie White, David Chen
FX Artist: Nick Angus
Comp: Matty Chance, Murray Smallwood, Tom Clapp, Ryan Phillips
Offline: Josh Kell
SOFTWARE
SideFX Houdini, Autodesk MAYA, Foundry Nuke, Unreal Engine