Commercials Animation
Be Bullish
Alt.vfx
altvfx.com
We had the exciting opportunity to create a project with Under Armour and UFC for Project Rock. Featuring UFC athlete Jiri Prochazka facing off against a Brahma bull in series of stylized and moody ads, the campaign has gained the highest viewership across all UFC, Under Armour and Project Rock videos with over 70 million plays and counting. In addition to the amazing response through various social outlets, the ad also aired on giant screens at The Sphere in Las Vegas during the September UFC main event – an impactful and disruptive venue for our films!
To launch a limited-edition UFC colorway of the Project Rock BSR 4 training shoes, this innovative campaign featured Czech MMA Athlete and former UFC champion, Jiří Procházka, facing off against a Brahma bull in series of stylized and moody ads. In addition to the amazing response through various social outlets, it also aired on giant screens at The Sphere in Las Vegas during the September UFC event. Set in a 95% cg environment, the tagline of “Be Bullish” is testament to our drive to produce amazing content. Our team worked closely with Seven Bucks Marketing to develop every aspect of the look and feel for the films. From concept designing the environments for the perfect sense of place and scale, to developing a photorealistic CG bull, but taking it an extra step and researching tattoo designs and Dwayne Johnsons iconic mannerisms and facial expressions."
CREW
Agency: Seven Bucks
Post Production: Alt VFX
Director & VFX Supervisor: Colin Renshaw
Executive Producer: Chris Fieldhouse
Senior live acton producer: Nina Salter
VFX Producer: Malinda McGuire
VFX production Manager: Jayce Attewell
Senior VFX Coordinator: Carly Rosenberg
CG Supervisor: Jordan McInnes
Head of Animation: Chris Rentoul
Head of FX: Nick Angus
Head of Lighting: Jamie White
Head of Compositing: Matt Chance
Colourist: Kali Bateman
Offline & Online: Josh Kell
DOP: Jake Koning
Project Rock
Toki Lewis, Vice President, Global Brands and Partnerships
Susan Mennella, Director, Brand Marketing
Jaimee Searle, Senior Creative Manager
Nadia Hoang, Senior Digital Manager
VFX Editor: Thibault Kiefer
SOFTWARE
SideFX Houdini, Autodesk MAYA, Foundry Nuke, Unreal Engine