Augmented Reality
The Demogorgon Experience
Rodeo FX
In a groundbreaking collaboration at Cannes Lions 2023, Rodeo FX Advertising & Experiences joined forces with Netflix to create an immersive experience from the Stranger Things universe. The fusion of cutting-edge technology and creative prowess resulted in an interdimensional mirror encounter that pushes the boundaries of what’s possible for IP and brand experiences.
Drawing on the expertise of our diverse artist and tech collective, weeks of effort culminated in the unveiling of a surprising interplay between reality and fiction. Through a captivating mirror portal, guests find themselves merging their reflection and behaviours with the iconic Stranger Things’ Demogorgon to conjure an innovative, boundary-defying moment.
CREW
ECD: Romain Demongeot
Executive Producers: Jordan Soles & Marie-Piere Poulin
Lead Producer: Julia Nau
Content Producer: Emilie Debiasi
Concept Artist: Olivier Marti
Technological Director and Unreal Programmer: Nicolas Dubé Pauzé
CG Supervisor: Jamie McComb
Unreal Artist: Anthony Lassus
3D Artist: Alexander Debavelaere
Animators: Gianni Francesco De Giuseppe & Ivan Cadena
Art Director: Louis Martin Duval
Sound Designer: David Beaulieu
SOFTWARE
UnrealEngine, Custom Mediapipe integration
Mixed Reality
La Foneria XR
Glassworks
The Glassworks Lab, led by Xavi Tribo, had the incredible privilege of creating an immersive experience to present Catalunya’s upcoming Centre for Digital Culture, La Foneria, in Barcelona.
This Mixed Reality adventure offers a sneak peek into the building’s future, allowing users to visualise its spaces, enjoy a sample of digital art, and experiment with visual algorithms. As they step into the heart of the former canon foundry wearing the Meta Quest Pro glasses, users can touch, learn, and play with art and technology through interactive experiences. The digital art from artists Alba G. Corral and Alice Labourel beautifully crowns the experience.
To promote the project, the Glassworks team also crafted the short presentation video that is shared here. NeRF algorithms were used to scan the building's interior and it was brought to life with Unreal's real-time video game technology. The film captures the very essence of La Foneria—a promotional piece that is disruptive in its own right, mirroring the innovation of the upcoming project.
CREW
GLASSWORKS
Creative and technological direction: Xavi Tribó
Production: Clara Titos
Software development: Joan Guillem Castell, Irene Ubieto
3D animation: Eduardo Oliden
Engineer: Oriol Viñolas
Making of: Albert Sala
Sound design: Oido, Albert Clemente
Lighting design: BCN360° Audiovisuals
DIGITAL ART PIECES by Alice Labourel and Alba G. Corral
Other Crew
CLIENT: Generalitat de Catalunya