Commercials - Animation
Amazon x Hyundai – Add to Cart
JAMM Visual
For the Amazon x Hyundai commercial, we were tasked with creating a seamless blend of live-action and CGI, bringing an intricate, fast-paced toy store environment to life. The challenge lay in the sheer number of products, toys, and dynamic elements that had to be precisely animated and integrated. Maintaining perfect continuity across shots—ensuring that every toy and object matched its position and action—was a key technical and creative hurdle.
Additionally, the commercial required a highly choreographed mix of practical and digital effects. Every toy and product was individually animated, while physics-based simulations were used to enhance realism. The Hyundai Santa Fe itself was not just a static model but featured a detailed, physics-accurate rig that captured suspension, body roll, and realistic vehicle movement. From the smallest marble to the grandeur of a slow-motion car jump, every aspect of this commercial demanded an intense level of detail and coordination across teams.
CREW
Client
HYUNDAI MOTOR AMERICA
President & CEO
RANDY PARKER
Chief Marketing Officer
SEAN GILPIN
Director of Marketing
KATE FABIAN
Sr Group Manager Marketing and Advertising
DOMINIQUE BRANHAM
Manager, National & Brand Marketing
BRADY FERGUSON
Agency
INNOCEAN USA
Chief Creative Officer
JASON SPERLING
SVP, Executive Creative Director
GUI BORCHERT
VP, Group Creative Director
RYAN SCOTT
VP, Group Creative Director
VALERIA VANZULLI
Creative Director
GUIGA CUNHA
Creative Director
OTTO PAJUNK
SVP, Head of Integrated Production
NICOLETTE SPENCER
VP, Director of Content Production
MELISSA MOORE
Executive Producer
ROB SONDIK
Content Producer
ROB VAN
SVP, Managing Director, Hyundai
JEREMY ASSELIN
VP, Group Account Director
JOHN COELHO
Director, Integrated Marketing
ALIX HARRISON
Management Supervisor
STEPHANIE CAPRICCIO
Account Executive
LIZ CISNEROS
Chief Strategy Officer
CINDY SCOTT
SVP, Group Strategy Director
ORIT PELEG
VP, Strategy Director
SKYLER WALLACE
Director, Brand Strategy
ERIN BURNS BOHLENDER
Project Management
JENAVIEVE CAZARES
Executive Director, Legal & Business Affairs
ANDRES RECALDE
Senior Business Affairs Manager
AMANDA SNELLING
Associate Business Affairs Manager
KIM CURTIS
Production Company
O POSITIVE
Director
JIM JENKINS
DP
DION BEEBE
Executive Producer
RALPH LAUCELLA
Executive Producer
MARC GRILL
Head of Production
DEVON CLARK
Producer
MEGAN MILLER
Production Supervisor
JORDAN TOWERY
Casting Agent
RMB, INC
Editorial
MACKCUT
Executive Producer
GINA PAGANO
Editor
IAN MACKENZIE
Assistant Editor
ZACH GENTRY
Assistant Editor Socials
BRANDON DOBY
Producer
KALISHA ALLEN
Producer
KAYLA ROBINSON
Color
CO3
Colorist
JILL BOGDANOWICZ
Producer, Short Form
MATT MORAN
VFX
JAMM
VFX Supervisor/Creative Director
JAKE MONTGOMERY
Lead Compositor
TRENT SHUMWAY
Comp Artist
SAM EVENSON
Comp Artist
PAUL DOWNES
Comp Artist
MIKEY SMITH
Comp Artist
GAVIN MILJKOVICH
CG Artist
ANA BLANCO
CG Artist
GLEN SWETEZ
CG Artist
JUSTIN MURPHY
CG Artist
VICTOR HUANG
Motion Graphics Artist
KASEY AMATO
Matte Painter
JAGUAR LEE
Matte Painter
BRANDON RACHEL
Producer
DAVE WEIN
Production Coordinator
TIM RUSSELL
Executive Producer
ASHER EDWARDS
Executive Producer
ASHLEY GREYSON
Mix Studio
LIME
Mix/Record Engineer, Sound Design
JEFF MALEN
Mix/Record Assistant Engineer
VICTORIA CORTEZ
Executive Producer
SUSIE BOYAJAN
Music Supervision
BUTTER MUSIC
Executive Producer
ANNICK MAYER
Senior Producer
STONE IRR
Associate Producer
KRISTON POINDEXTER