Web / Viral
We Never Sit Still Anti Showreel
Never Sit Still
Showreels are a common tool for motion studios like ours. Over the years we have made, tweaked and updated our own showreel countless times. With so much content in the market, we feel showreels often fail to stand out and quickly become outdated. In addition to this, clients can often find our process foreign and complicated, or our previous work might not be the perfect reference for the brief.
To counter this we created ‘The Anti-Showreel’, a video to replace the traditional style of showreel, and a way to capture our animation process, studio ethos, and what it’s like to work with us.
Crafted internally by the Never Sit Still crew, it’s an exciting and engaging reel designed and animated from scratch, showcasing our strengths across the many disciplines we work with.
CREW
Concept, Design, 3D & Motion & 3D — Never Sit Still
Music & SFX — Smith & Western
Script — Ian Haigh
VO — Abe's Audio
Studio Director — Mike Tosetto
Producer — Darcy Green, Sharon Lim
Creative Director — Zoe Crocker
Design — Zoe Crocker, Supriya Bhonsle, Bruno Borio, Ben Walker, Melany Webster, Sylvia Leo, Nancy Li, Mulanne Phan, Howe Tom, Jimmy Vallance, Max Cao, Chantelle Micallef, Isabelle Trudgian
Animation — Zoe Crocker, Supriya Bhonsle, Ben Walker, Melany Webster, Sylvia Leo, Nancy Li,
Mulanne Phan, Howe Tom, Jimmy Vallance, Max Cao, Chantelle Micallef
Software
After Effects, Cinema 4D, cel animation