Web - Viral
Education & Infographics
Smart Traveller - Know Before You Go
Monkeystack
‘Know Before You Go’ is a series of social media animations created for the Australian Department of Foreign Affairs and Trade’s, Smartraveller. They encourage Australians to visit Smartraveller.gov.au as their first destination when preparing for overseas travel.
The second series of ‘Know Before You Go’ 2D animated social reels showcases the return of popular characters from the first series, once again highlighting a range of consular scenarios that travellers may face, and the unfortunate outcomes. These outcomes could be avoided if the characters had read the information available from Smartraveller.gov.au.
Scenarios include respecting local laws, cyber scams, being aware of getting medical procedures done overseas, having travel insurance, making sure you stay in contact with loved ones and destination visas in place.
Delivered through colourful characters representing different traveller personas, amusing touchpoints and engaging narratives, the bold design grabs and retains the audience’s attention from the get-go – an important element in today’s social media scrolling environment.
CREW
Studio: Monkeystack Producer: Lisa Iona
Storyboard & Background Artist: Chris Green
Animators: Chad Molyneux, Tim Cannan, Levi George, Sam Johnson, Chris Spencer Compositor & Editor: Chris Green
Sound Designer: Carlos Manrique Clavijo Marketing Executive: Fi Kievenaar Agency: Dentsu Creative PR
Client: Australian Department of Foreign Affairs and Trade - Smartraveller
Software
Adobe After Effects Adobe Animate Adobe Photoshop Adobe Premiere