Commercials Animation
Lynx x Fisher
Atmos Studios
The aim was to dominate the world of finest fragrances by beating them all at the things they’re famous for. With the help of Fisher, we created content that takes them down on fashion, exotic accents, nonsensical ads, shiny abs, and a whole lot more.
The spot playfully makes fun of all the things other fragrance brands do. But more than just mimicking them, we ventured to find an angle where we’re one-upping them to a slightly absurdist point. While the scenarios and action is pushed, Fisher plays it all extremely seriously.
With a small window for shoot, we used extensive CGI to generate environments, a centaur, a studio, abs and much more.
The campaign was launched organically off Fishers social channels with zero media spend… and it took off. The viral sensation generated over 3M video views, 200K likes, 10K+ shares and 3,000+ comments, sparking a wildfire of 98% positive social sentiment and creating media headlines. Lynx was back baby!
CREW
Director: Luke Brown and Compositor
Producer/VFX Supervisor: Andreas Wanda
CG Environments & Animation: Andy Sutton
Fur and Lighting: Nick Deboar
Houdini FX: Ferry Taswin
Compositing: Ken Abbott
Roto & Tracking: Martin Tim
Software
Houdini, Maya, Nuke, After Effects
