Education & Infographics
The Plastic Forecast
Collider
Timed to put pressure on United Nations delegates meeting in Paris to negotiate a new global plastics treaty, The Plastic Forecast campaign was a collaboration with M&C Saatchi for Minderoo to highlight just how much microplastics lie dormant in the atmosphere. By hijacking the day’s weather forecast to predict how much plastic would fall on Paris each day, the campaign twisted familiar design formats to bring home the staggering need for reform to those that could do something about it.
CREW
Collider Studio
Software
Cinema 4D, Adobe creative cloud, figma