Commercials - VFX
The World Needs More Santas
Framestore
" To deliver the Coca-Cola Christmas ad, which is one of the most watched commercials globally, Framestore collaborated closely with the Agency, VMLY&R and a trio of the industry’s most revered talent, including the legendary director collective Traktor, the Academy Award winning Director of Photography Anthony Dod Mantle as well as one of the top grading artists globally, Jean-Clément Soret. The commercial initially transports us into a festive city filled with gorgeously glowing Santas which we follow as they spread Christmas joy and kindness before it’s revealed that the big man himself is a metaphor that anyone can be kind and good. In fact anyone can be Santa.
Headed up by Kamen Markov, Framestore carried out extensive comp work for the spot, including multiplying the same actor playing Santa by stitching multiple plates together in situ. The team also delivered the iconic Coca-Cola Christmas truck in CG, enhanced the environments with beautiful VFX work including ground snow, Christmas decorations in the streets and adding additional depth to the beautifully enhanced wide shots."
CREW
VFX Supervisor: Kamen Markov
2D Supervisor: Matthew Thomas
CG Supervisor: Joel Savage
Senior Producer: Alexia Paterson
Producer: Sharma Lewis
Production Coordinator: Chloe Dunn, Poppy Chadwick
Production Assistant: Jamie Scott
Compositers: Kamen Markov, Matthew Thomas, Andrew Salter, John Sellings, Jack Neale, Aadel Matoorianpour, Evan Langley, Jess Kim, Vinny David, Mike Simons, Niki Ryan
CG Assets & Lighting: Johannes Sambs, Wenjie Wu, Adrian Williams, Nathan Clark, Jake Roberts
Software
Maya, Houdini, Substance painter, Nuke, Hiero, Flame, Baselight