Commercials Animation
Commercials VFX
The Big Christmas - Sainsburys
Electric Theatre Collective
electrictheatre.tv/work/sainsburys-the-big-christmas
Everyone knows the BFG. Many of us have fond childhood memories of one of Roald Dahl’s most beloved characters. But nobody knows him quite like this. For Sainsbury’s 2024 Christmas ad, he took the form of a 24 foot CG giant, big eared, endearing, and friendlier than ever. Animated using a stop-motion, puppet aesthetic, BFG seeks a better Christmas. The enchanting tale wouldn’t be possible without visual effects: not only the character building of BFG himself, but also the compositing of him into shot locations, which are also given a healthy dose of VFX for added winter aesthetic.
CREW
Director: Sam Brown
Agency: New Commercial Arts
Agency Creative Directors: Brad Woolf, Dan Bailey
Agency Partner, CPO & Lead Producer: Matt Craigie Atherton
Agency Senior Producer: Lucie Georgeson
Production Company: Rogue
Production Company Producer: Polly Ruskin
DOP: Franz Lustig
Colour & VFX: Electric Theatre Collective
Colour: Luke Morrison
Creative Directors: Michael Chapman, Simon French
VFX Supervisor: Simon French, Iain Murray, Patrick Krafft
Animation Supervisor: Fabrice Fiteni
FX Supervisor: Dan Yargici
Asset Leads: Elliott Holland-Crouch, Will Medcalf
Executive Producer: Magda Krimitsou
Production Coordinator: Emily Coyne
Animation - 3D: Michael Chapman, Simon French, Iain Murray, Patrick Krafft, Dan Yargici, Elliott Holland-Crouch, Will Medcalf, Fabrice Fiteni
Animation - Characters & Creatures: Michael Chapman, Simon French, Iain Murray, Patrick Krafft, Dan Yargici, Elliott Holland-Crouch, Will Medcalf, Fabrice Fiteni
VFX - Compositing: Michael Chapman, Simon French, Iain Murray, Patrick Krafft, Dan Yargici, Elliott Holland-Crouch, Will Medcalf
VFX - Computer Generated: Michael Chapman, Simon French, Iain Murray, Patrick Krafft, Dan Yargici, Elliott Holland-Crouch, Will Medcalf
Edit: Final Cut
Editor: Amanda James
Sound: King Lear Music & Sound
Sound Designer: Jack Sedgwick
Music Production: Manderley Music
SOFTWARE
Flame, Hiero, Nuke, Maya and Houdini