Commercials VFX
Nature's Power Bottled
Freefolk
A gorgeous and ambitious project from Brothers & Sisters for Wild Nutrition, directed by Freefolk’s Creative Director Jason Watts.
The idea was to keep the visuals looking organic and very natural to complement the brand. We were tasked with showing a the supplement bottle in various different seasonal environments from the harsh cracked ice of winter to warm sunny hues as well as the foliage to match the season. Our transitions ending in an abundant summer scene, full of wild meadow style flora and fauna to represent the products natural ingredients, with the the action element shot in-house at our East London based studio.
These envionments were created in CG, as were the thousands of bespoke of hero assets for all the numerous different CG flowers and vegetation needed to create the full bloom of ingredients.
The VFX team experimented with new pipeline and workflow techniques meaning they could scatter and layout hundreds of bespoke hero assets for the different types of flowers and vegetation quickly, allowing them to focus on creating beautiful and precise final images without compromise. The vast variety and density of different assets we were managing was a great opportunity for us to harness the power of our USD for the first time.
CREWAgency: Brothers & Sisters
ECD: Andy Fowler
Creatives: Brittony Collins & Fluff Higgins
Senior Account Manager: Ella Saxby
Producer: Emily Bauer
Production Studio: The Blue T
Post-Production Company: Freefolk
Director: Jason Watts
Post-Production Producer: Cheryl Payne
Grade: Marty McMullan
Lead Flame: Andy Copping
CG Lead: Reece Weldon, Matt Fisher, Harin Hirani
Generalists: Jansen McCord, Ilaria Colavito, Kyra Nate-Collen
FX Lead: Fadjr Mehiris
FX: Peter Dravecky
Nuke: Rob Sheridan
Grade Assist: Edward Webb
Sound Production House: Virtual Sound
Sound Engineers: Ted White and Joe Punter
Sound Producer: Sam Lewis-Wall
SOFTWARE
VFX, 3D, FX, Compositing, Flame