Commercials - Animation
McDonald's – The McDonald's Card
Rodeo FX
To mark the end of 2023, Rodeo FX had the privilege of handling the VFX post-production for a 15-second advertisement, entirely crafted in CG animation. They brought The McDonald's Card holiday campaign to life, working closely with the advertising agency Cossette.
Rodeo FX's expertise shone through in this campaign with the use of vibrant colors, realistic textures, and endearing characters. The team envisioned an infinite zoom effect that truly immersed the audience in the enchanting world of McDonald's. Each frame revealed festive and inviting locations, specially adorned for the holidays, offering a cascade of surprises with every viewing. The deliberately slow-moving characters enhanced the transition effect, reinforcing the gradual immersion into this magical "gift card" experience.
CREW
Executive producer: Marie-Piere Poulin
Executive creative director: Romain Demongeot
Producer: Emilie Debiasi
Coordinator: Emilie Cuendet
VFX Supervisors: Erik Gagnon
Saul Rodriguez
CG Supervisor
Philippe Gonzalez
Assistant de post-production & VFX
Jackson Mutale
Concept Artists
Florence A Durante
Yvonne Mejia
Previs artists
Alexandre Menard
J-D Arauz
Data wrangler
Olivier Barbes-Morin
Environment artists
Sarah Hugel
Thomas Spony-Ipiens
Modeling artists
Marjorie Veillette
Rig Artists
Vincent Desjardins
Groom artists
Lea Dozoul
Dorothee St-Onge
FX artist
Sebastien Tafani
CG generalist artists
Alexandre Delaporte
Alexandre Debavelaere
Jamie Mccomb
Raul Adrian Baeza
Compositing artists
Aurelie Lafitte
Anne Georges
Cesar Miron
SOFTWARE
Flame, Maya, Houdini