49

Web - Viral

Culture Amp

Never Sit Still

neversitstill.com

Brief

Culture Amp enables companies to empower their teams and fuel positive change with employee engagement, performance, and development tools – all in one intuitive platform. The purpose of their new brand was to be as radically human as the Culture Amp offering, and the motion offering was no exception.

Solution
For the launch of Culture Amp’s new brand, we made a video that celebrates human's idiosyncrasies and why our workplaces should embrace them. With script and storyboards provided to us by our partner agency, we developed styleframes and refined the boards before moving into the animation process, where everything came together in a snappy and exciting 90 second video.

CREW

Studio Director — Mike Tosetto
Design, Motion Graphics — Zoe Crocker
Cel Animation — Nancy Li

Software

Adobe After Effects, Adobe Animate