Web - Viral
Never Sit Still
Culture Amp enables companies to empower their teams and fuel positive change with employee engagement, performance, and development tools – all in one intuitive platform. The purpose of their new brand was to be as radically human as the Culture Amp offering, and the motion offering was no exception.
For the launch of Culture Amp’s new brand, we made a video that celebrates human's idiosyncrasies and why our workplaces should embrace them. With script and storyboards provided to us by our partner agency, we developed styleframes and refined the boards before moving into the animation process, where everything came together in a snappy and exciting 90 second video.
Studio Director — Mike Tosetto
Design, Motion Graphics — Zoe Crocker
Cel Animation — Nancy Li
Adobe After Effects, Adobe Animate