Idents
Google Pixel 7 - All the Feelings of Football
Glassworks
Experience ‘all the feelings of football’ in this campaign for the Google Pixel 7 smartphone.
Glassworks helped the tech giant to visually represent all the emotions connected to the beautiful game – from suspense captured in a single bead of CG sweat to the awe of a moment spreading through a supporter's brain via CG synapses.
The campaign, brimming with hidden VFX and seamless transitions between scenes and phone screens, also provided opportunities for full CGI shots and particle simulation FX, including the atmospheric trail left by a ball in outer space or the explosion of passion energy from a young fan somewhere in England.
This series of idents was shown in the UK during the ITV's coverage of the 2022 FIFA World Cup.
CREW
VFX crew Animators
VFX by GLASSWORKS
Creative Director / Project Lead: Duncan Malcolm
3D Artists: Julian Johnson, Seb Kowalski, David Loh, Davide Uccellani, Julia Grudnowska, Lewis Power
2D Artists: Nina Mosand, Peter Nemec, Warren Gebhardt
Producer: Roman Lukyanov
Other Crew
AGENCY: Anomaly
DIRECTOR: Wes Walker
PRODUCTION CO: Tool of NA
PRODUCTION SERVICE COMPANY: Lucky Strike Productions
3D PHONE: Mainframe