Idents & Stings Broadcast

Fed Square

Never Sit Still



To reinforce itself as the beating heart of Melbourne, Fed Square rebranded with the ambition to redefine what it means to be a world-class urban and cultural precinct. Anchored by the creative idea of ‘Anything But Square’, the identity platform is adaptive and flexible, designed to compliment the Square’s diverse culture, community, and experiences.

Underpinned by the 'Dynamic Square' inspired by the infamous glass building facades, we produced a set of motion idents that reflected the personality and flair of the new identity. Each spot talked to the different brand pillars using a variety of design and motion techniques.


Studio Director — Mike Tosetto
Animation — Ben Walker, John Grist, Zoe Crocker, Mike Tosetto


Adobe After Effects, Cinema 4D, Redshift