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Education & Infographics

Smokey Joe the Neighbour


‘Smokey Joe the Neighbour’, a 16 part teaching series, focussed on teaching Indigenous children about the dangers of smoking

Created as the major resource material for the all-new Deadly Choices Junior Tobacco Education Program, Smokey Joe the Neighbour will be delivered through the Queensland Government funded Healthy Lifestyle Program, before being rolled out nationally.

Featuring the voice-over talents of Deadly Choices Ambassadors, Australian rugby league legend Steve Renouf and national female touch player, Bo de la Cruz; along with local public health sector specialist Sethy Willie, the series is informative as much as it is entertaining.


Client - Deadly Choices
Agency - Redsuit Advertising
Agency Producer - Tracey Fraser
Agency Creative/s - John Anderson
Creative Direction - Ruckus Studio
Illustration - Tom Ward
Animation - Tom Ward, Ricky Marks
Voice Talent - Sethy Willie, Steve Renouf, Bo de la Cruz
Sound - Voice Plant
Music - Rafal Mikolajczyk