AEAF 22 Entries

AEAF Awards Categories

209

Education & Infographics

MCI Carbonisation

Redboat

redboat.com.au

MCi's mission is to remove a billion tonnes of CO2 by 2040 safely and permanently. Their award winning technology captures and converts industrial CO2 emissions into useful solid bulk materials. They came to Redboat to develop a short animated video to tell people who they are and explain how their innovative technology works. They wanted something visually unconventional and on brand, so we used a slightly edgy, sketchy animated style, combined with their brand guidelines to deliver this beautiful piece of animation.Note: Video to be included in Redboat's DP file sent to enquiries email.

CREW

Design & animation: Robert Grieves
Script & concept development: Adrian KingCreative/animation director: Adrian KingAbdul-Rahman Faisal: Project ManagementSound mix: Scott Collins

Software

Adobe Suite (after affects, photoshop, premier pro)