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Corporate Video

Coinbase

Never Sit Still

neversitstill.com

Brief

Coinbase is the easiest place to buy and sell cryptocurrency, via a trusted and easy-to-use platform for accessing the broader crypto-economy. When Coinbase listed on the US stock exchange, they launched with a bold and refreshing new brand. In turn, a robust motion system was required to define how the new identity system would move, from within the app, to social posts, right through to massive screens for their NYC Times Square takeover.

Solution
We undertook an extensive exploration phase to realise the core motion principles, before further defining a complete motion system that would inform future use of the brand across all on-screen applications. We tied everything together in a 60 second, hyper-energetic brand reel, to demonstrate the capability and flexibility of the new identity system in action.

 

CREW

Studio Director - Mike Tosetto
Creative Lead - Ben Walker
Producer - Sharon Lim, Darcy Green
Motion Design - Ben Walker, Mel Mai, Melany Webster, Jess Fogarty, Zoe Crocker

Software

Adobe After Effects, Cinema 4D, Redshift