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Commercials - VFX, Commercials - Animation

Tomorrow's Car

Fin Design + Effects

findesign.com.au

'Tomorrow wants its car back' is based on the revolutionary all-new Tucson as a preview of Hyundai’s bold design and innovation led future, a car that looks so futuristic that it really shouldn’t be available in 2021. The campaign execution sees robots coming from the future to steal back what is rightfully theirs from 2021. The VFX execution of the spot required all our departments to bring their best work to the table. We were responsible for the robot design, through to on set supervision, lidar scanning, character animation, FX integration and faultless compositing of all shots on the project. Collaborating with director, agency and client we were enabled to bring the campaign tag line ‘Imagine That’ fully to life.

CREW

VFX Supervisor – Justin BromleyHead of Visual Effects / Executive Producer – Alastair StephenCG Supervisor – Simon ClarkeFlame Artist – Alex PattinsonVFX Producer – Isabelle HowarthColourist – Ben Eagleton

Client: HyundaiDirector of Marketing: Kevin GoultSenior Marketing Managers: Helen Gilmartin, Nick CookProduct Marketing Specialist: Lisa YauCreative Agency: Innocean AustraliaExecutive Creative Director: Wes HawesCreative Director: Dan O’ConnellCreative Team: Mitchell Sutton and Josh CampbellClient Partner: Ian HartleySenior Account Director: Vincent PledDirector of Integrated Production: Craig SloaneIntegrated Producer: Louis MooreProduction Company – Scoundrel & MJZDirector – Michael SpicciaExecutive Producer – Adrian ShapiroExecutive Producer – Kate GoodenDOP – Ross GiardinaCasting – Mullinars CastingEditor – Jack HutchingsEditorial Company – The EditorsSound Design & Mix – Squeak E. Clean StudiosCreative Director / Sound Designer – Simon ListerHead of Production – Emma HodgeMusic House – Turning StudiosComposer – Elliott WheelerMusic Producer – Carla de Menezes Ribeiro

Software

Autodesk Flame, AVID, Maya, Houdini