Commercials - VFX

Samsung - Playtime is over

The Mill Paris


For the global launch of its new Exynos 2200 mobile processor, Samsung wanted a film with gaming graphic codes that would harness the graphic codes of the gaming world. Set inside a retro-futuristic market, a woman makes her way through the dusty stalls where sellers offer her all sorts of antique and pixelated products before a strange rabbit draws her towards the black market, where a whole underground economy is hidden. Aliens, humanoids, and robots entertain themselves and take part in all kinds of illegal sales.

But in this kind of place the tension can quickly rise…The Rabbit is inspired by the character of Alice in Wonderland and links two distinct worlds, the old video games (first market) and the most recent games (underground market). In the first world, we find references to old video games (Tetris or Pac-Man), especially in the pixelated fruits sold on the market. In the second one, we enter into more realistic and accomplished games, in which the anthropomorphic characters transport us into a virtual world. This parallel between the two worlds illustrates the strengths of Samsung’s Exynos 2200 mobile processor, which promises to deliver the same quality of gameplay on your phone as on a console.


Post Production : The Mill Paris VFX sup: Laurent Creusot VFX Prod: Nicolas Huguet CG lead: Guillaume Dadaglio Flame artist: Damien Canameras Concept artist: Nathan Lucas Executive Producer: Fabrice Damolini

Director : Matthijs Van Heijningen Production : MJZ London Agency : BBH London Film producer - ME Creative Directors : Phil Holbrook & Stu Royall Creatives : Wil Maxey & Elliott White Senior account director : Sam Hardy Editor : Rich Orrick Sound : Sam Ashwell


Zbrush, Houdini, Substance, Arnold Renderer, Maya, Nuke, Flame