Commercials – VFX
Nike Mercurial 25th Anniversary Fast is in the Air
Glassworks
Glassworks Barcelona has teamed up with Nike and MOX to create a bold global campaign for the iconic Nike Mercurial football boots on their 25th anniversary. The campaign, featuring Kylian Mbappé and directed by Glassworks Director Albert Sala, marks a significant milestone for the VFX company, reaffirming its position as an innovative creative studio with a distinctive production style.
Preceded by a teaser in which Mbappé releases a flock of football boots into the bustling city, the documentary-style campaign includes a main 30-second film that follows the flock as it soars through the sky, mimicking the whirling, ever-changing patterns of bird murmurations. This breathtaking CGI spectacle is the centrepiece of the film. As the soundscape blends hectic city noise, fluttering flying shoes and football sounds, the film gains the punch and immediacy of a documentary. Shot almost entirely on a domestic MiniDV except for the fully rendered CGI shots, the film's urban filming style captures the essence of the campaign; taking the slogan 'Fast in the Air' to the next level.
CREW
VFX crew Animators
VFX BY GLASSWORKS
Editor: Martí Blanché
Colourist: Dani Granado
VFX supervisor: Carlos Navarro
Lead FX Artist: Pipe Camara
FX Artists: Marco Rossi, Taio Prince, Marco Melantonio
Compositing Artists: Gabriel Garrido, Roberto Garcia
Online Artist: Albert Garcia
Sound designer: Aimar Molero
Other Crew
MERCURIAL 25TH ANNIVERSARY BY NIKE
Senior Creative Director: Jordi Pont
Producer: Eliot Chassagne
Creative Director: Christian Lopez
Senior Creative: Kevin Rosmanitz
CREATIVE IDEA BY MOX
Creative Director: Conor Cronin
Creative Director: Matt Bolton
Co-founder MOX: Xander Pietrovito
Project Director: Mike Anderson
DIRECTED AND PRODUCED BY GLASSWORKS
Director: Albert Sala
Head of Production: Olaia Casal
VFX Producer: Anna Gispert
DOP: Martí Herrera
Photographers: Raul Ruz, Gerai Mena
Service Production BCN and Paris: Primo
Producer: Julia Estruga
Service Production Paris: Iconoclast & Altabrea