Commercials VFX

Michael Hill - Bridal and Gifting



Set the task of discovering a new way to showcase Michael Hill Jewellery as nobody has seen before. We created a suite of entirely CG jewellery products, environments and orchestrated camera moves, impossible to achieve in the real world.

Our approach allowed Michael Hill to feature perspectives of their jewellery like never before. Highlighting the incredible detail and craftsmanship they put into their range of jewellery.


Client - Michael Hill Jewellery
Agency - CHE Proximity
Agency Producer - Mel Ashman
Agency Creative/s - Christian Staal, Marianne O’Brien
Creative Direction - Ruckus Studio
Director - Paul Giggle
Offline - David Roberts
3D Model - Akashdeep Sen
Animation - Matt Dye
Light & Render - Matt Dye
Composite - Ben Ying
Grade - Justin McDonald
Illustration - Ralee Winks, Noah Reyes
Motion Graphics - Ricky Marks
Sound - Cutting Edge