Commercials - VFX

Lidl - Always



Lidl's forward-thinking Christmas corker imagines the future festive fantasies of generations to come. Think lasers, holograms and manifesting tech. Absolute were tasked with bringing the gift of VFX to a whopping 30 shots for the 60” edit, inspired initially by numerous (yet tenuous) futuristic references such as ‘Back To The Future’, ‘Fifth Element’ and ‘Beyond 2000’.


Post-Production: AbsoluteCreative Direction: Jonas McQuiggin, Phil Oldham2D Lead: Chris TobinNuke Artists: Harvey David, Lucas Warren, Tom ClappCG Supervisors: Keith Rogers, Matt BurnFX Artist: Craig HealyCG Artists: Ollie Grant, Dan Baiton, Huggy Stephens, Sean ElliotConcept Artist: Pedro De la PuenteGraphics: Luke BarkerCG Character Design: Ran Manolov

Agency: Karmarama
Chief Creative Officer: Nik Studzinski
Creative Directors: Luke Ramm & Joe Holt
Creative Team: Fiona Moseley & Louisa Whitehead
Agency TV Producer: David White
Production Assistant: Amie Nedwell
Managing Partner: Dave OwenSenior  Account Director: Jess Harding  Account Manager: Kya Cohen-Boon
Production Company: Independent FilmsDirector: Gary Freedman
Producer: Ciska Faulkner
Director of Photography: John Lynch
1st AD: Benji Edwards
Production Designer: Cat Meredydd
Food Stylist: Katie Giovanni
Costume Designer: Cynthia Lawrence-John
Casting Director: Hammond Cox Casting, Thom Hammond
Edit: The Assembly Rooms  Editor: Adam Spivey
Head of Production: Daniel Breheny
Producer: Liz Trnovsky
Colour Grade: Company 3 London  Colourist: Jean-Clément Soret, Steffan Perry
Colour EP: Ellora Soret
Colour Producer: Chris Anthony  Assistant Colourist: Dominic Phipps
Data Lab Supervisor: Adam Stanndard
Executive Producer: Sally Heath  Senior Producer: Kirsty Ratcliffe  Production Assistant: Maddie Godsill
Sound: Wave Studios
Engineer: Tony Rapaccioli
Producer: Rebecca Boswell
Music Supervision: Major Tom


Flame, Nuke, Maya, Houdini, Cinema 4D