Fin Design Hyundai HeroStill

Commercials VFX

Hyundai - Have You Tried It

Fin Design + Effects

Depicting the history of Hyundai’s vision and commitment to innovation through a visual technological transformational journey, by dramatically morphing the older Hyundai internal combustion engine model bit by bit in CG into the all-electric modern IONIQ 5, presented the FIN VFX crew with a unique set of challenges.

In true collaboration, the FIN team worked under the always-on-point creative guidance of the film director, Michael Spiccia.

The film sees the familiar shape of a Hyundai Excel slowly peel away, like a snake shedding its skin, to reveal the futuristic form of the new IONOQ 5.
Achieving this required many layers of complex CG simulations, executed in Houdini, to represent the various different materials of the old car giving way to reveal shape, look and design of the new car.

Paint flakes are shed into the breeze, sheet metal crinkles and peels like aluminium foil, seats are seen to unstitch themselves thread by thread and the dashboard vinyl shrivels away to nothing.
Each element required multiple iterations of look development to find the right visual signature for its motion.

Overarching all of the shots was the fundamental issue that the IONIC 5 is physically larger than the Excel from which it emerges.

Much attention was paid to evolving the flow and the pacing of the visual effect beats to make this visual paradox a non-issue in the final film.

Although the film was shot in spectacular fashion amongst the iconic Flinders Ranges, the dirt road along which the car is travelling often required extensive digital alterations to the landscape to maintain a consistent appearance across the shots - sometimes requiring 3d vegetation to cover up swathes of barren roadside dirt.

A large cloud of CG dust behind the car was added to lend an epic feel to the hero car’s progress through the outback scenery. With almost no two shots containing the same visual effects recipe, it’s true to say that this beautiful spot stretched the FIN VFX crew’s artistic repertoire like few others in recent memory.


VFX Supervisor: Justin Bromley
VFX Supervisor: Stuart White
Flame Artist: Alex Pattinson
CG Generalist: Shane Brouwer
FX Artist: Mike Thompson
FX Artist: Jorden Martin
FX Artist: Erik Kim
Modeller: Joe Wu
Previs Artist: Vuong My Trinh
Modeller/Texture artist: Sylvia Gluchowska
Modeller/Texture artist: Giuseppe Bufalo
Modeller/Texture artist: Nicholas Refalo

Executive VFX Producer: Alastair Stephen
VFX Producer: Isabelle Howarth
IO: David Orman