Commercials - VFX

Cupra - Seven Seconds



The CUPRA - Seven Seconds campaign, created by &Rosàs and production company Primo, is structured around the idea that it only takes seven seconds to form an impression.

From a moving stone mural to a highly realistic android, the Glassworks VFX team made all the featured technology come alive in this electrifying ad. As the fast-paced film smoothly jumps from one scene to another, the spectator is left pumping with adrenaline. This culminates in the last scene, which spotlights the CUPRA Formentor e-Hybrid with a bullet time effect.


VFX: Glassworks
On Set Supervisor and Lead 2D Artist: Carlos de la Sotilla
Lead 3D Artist: Javier Verdugo
3D Artists: Abner Marin, Andre Gama, Kiko Navarro, Pol Soler, Marc Garcia, Gerard Foix Segura, Ignacio Santalla, Igor Gouziev
2D Artists: Albert Garcia, Gabriel Garrido, Marti Pujol, George Marmoutas, Jorge Febrero, Aleix Fabregas, Hector Cornelles
Motion Capture: Render Capture
Producer: Meri Losada
Post-Production Coordinator: Celeste Lozano

Other Crew
AGENCY: &Rosàs
DIRECTORS: Erik Morales, Miquel Diaz Pont
COLOURIST: Moncho Sánchez-Gómez


Cinema 4D, Maya, RedShift, Nuke, Flame, Adobe Photoshop, Adobe Substance Painter, ZBrush