221

Commercials Animation

Xmas - The Perfect Christmas Ad

Passion Paris

passion-pictures.com/paris

Christmas is a conducive season to creating beautiful campaigns which are commented on and shared millions of times over. And for some advertisers, like John Lewis, it’s their trademark!

When he was only 7 years old, Danaan McAleer also wrote and drew his very own story for John Lewis. Last year, he tweeted it and jokingly suggested that John Lewis take on the next campaign. Well, having absolutely loved the quirky Tweet, Twitter and David the Agency did just that and took on the challenge. They decided to entrust the daring task of bringing the kooky adventures of two snowflakes, James and Jack, to director Roxane Campoy and Passion Paris.In order to bring out the contrast between the naiveté of the story and the tragic destiny of our two heroes, Roxane Campoy treated the film like a book of images, and painstakingly painted each enchanting set in gouache paint. Her poetic touch lends itself beautifully to this task, and the more the narration progresses, the more cynical and surprising that contrast appears.

CREW

ANIMATION & VFX CREW :

DIRECTOR: Roxane Campoy
LAYOUT: Roxane Campoy
Environment: Roxane Campoy
Illustrator : Roxane Campoy
ANIMATION : Lucie Mayjonade, Michaël Bataille, Léa Bancelin, Manon Courtaux, Suzon Héron
COMPOSITING : Mathieu Bétard

PRODUCTION :

PRODUCTION COMPANY : Passion Paris
PRODUCER : Marc Bodin-Joyeux, Marion Vermogen
POST PRODUCER : Isa Taoui