Commercials - Animation

Three - Jeff's World



Framestore collaborated with director Tomas Jonsgården, Boys + Girls and Ponder to create “Jeff’s World” for Three Ireland where they were tasked with bringing to life Jeff, a plucky pet bearded dragon who goes on an adventure while his owners are out of town.

Starting from the concept, the team headed up by Framestore’s VFX Supervisor, Jules Janaud worked closely with Tomas Jonsgården who directed the piece for Boys + Girls to define Jeff's character. Paying close attention to how a bearded dragon moves and behaves in its environment the team gathered a bank of reference material. They then created Jeff’s features including the scales, his iconic soft chin with spikes, the distinctive jiggle, and a bespoke rig for the inside of his mouth.

They also used a procedural system in Houdini to ensure the scales would function and look realistic whilst Jeff was tweaked and iterated along the way.


Asset Supervisor: Billy ButlerModeller: Bruno Reis CoimbraModeller: Justine Lecat
Head of Layout and Tracking: Paul AmirasHead of Animation: Brad Silby
Lead Animator: Daniel BielawskiSenior
Animator: Adam BaileyAnimators: Benjamin Lane, Sofia Llobregat

Head of Rigging:Brad Noble
Rigging TD: Nathan Clark
Head of CFX: Gabriela Ruch Salmeron
CFX TD: Aurelie Duret, Jack Hubbard
Compositing Supervisor: Suzanne Jandu
Compositor: Lionel Heath, Cristina Recuero Esquina, Daniel Ravanelli, Ewelina Freuer, Jack Neale, Jack Pond, Joan Marques, Luigi Russo, Navid Bagherzadeh
DMP Artist: Chelsea Ward
Lighting TD: Erik Weaver-Pronk, Federico Ghirlanda
Head of Editorial: Humberto Reynaga
VFX Editor: Matthew Collins
Flame Artist: Darran Nicholson
Exec Producer: Anna MacDonald
Producer: Jake Saunders
VFX Coordinator: Poppy Chadwick
Production Assistant: Charlene Faure-Berichi
Colourist: Jean-Clément Soret at Company 3
Creative Agency: Boys + GirlsChief
Creative Officer: Rory Hamilton
Creative Director: Kris Clarkin
Senior Art Director: Dean Ryan
Senior Copywriter: Michael Whelan
Business Director: Sarah Sherry
Senior Account Manager: Jessica StokesExec Production Director: Derek DoyleBrand: Three Ireland
Head of Marketing Communications: Eilis Fitzgerald
Marketing Manager: Ann Marie O'Brien