The Co-operative Bank - Withdraw From This
Blind Pig are the craft behind The Co-operative Bank’s spectacular new projection project. A catalyst for change, the campaign consists of a 3D animated film, ‘The Bank You Can Hold To Account’, which was projected onto the 150-year-old Walthamstow Town Hall and captured in a live action shoot.
In a world where we’ve all become (sadly) accustomed to stock imagery campaigns fighting climate change, Co-op, who remain the only UK bank with a customer-led Ethical policy, needed to cut through the noise. The brand deployed scale and craft in their new campaign, which serves as a visual reminder of the terrifying impact of these topics, and rediverts audience's attention.
Conceived by Dentsu Creative, the film was developed in collaboration between Director, Anthony Rubinstein and Blind Pig Creative Supervisor and Animation Lead, Sean Cooper.
Aesthetically, the brief was split into two parts which needed to be fulfilled in tandem to successfully execute the projection. First, the 2.5D layered, stock footage parallax, and second, the 3D crumbling brick wall, which needed to seamlessly merge into the location.
Animation Studio: Blind Pig
Creative Director & Motion Graphics Artist: Sean Cooper
Motion Graphics Artist: Nelson De Sousa
Edit, Colour VFX & Sound: Absolute
Editor: Ollie Burn
Colour: Matt Turner
VFX Artist: Chris Tobin
Sound Designer: Joe Marsden
Agency: Dentsu Creative
Executive Creative Director: Simon Lloyd
Creative Director: Sara Pouri
Lead Creatives: Tom Prendergast, Joe Stamp
Agency Producer: Lou Bent
Designer: Peter Blake
Production Company: Unit9 Films
Director: Anthony Rubinstein
Executive Producer: Adam Dolman
Producer: Adam Farley
DOP: Sy Turnbull