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Commercials - Animation

Rosemary Feels Better

Cirkus

cirkus.co.nz

CIRKUS AND MILK + HONEY UNITED CONJURE UP A FULLY SICK CAMPAIGN FOR ROSEMARY HEALTH AUSTRALIAThe Cirkus troupe has been beavering away on a fun and clever campaign for Rosemary Health, an on-line Australian health brand. In place of the health sector’s typical staid marketing featuring doctors in white lab coats, Sydney-based Milk + Honey United broke the mold and revamped Rosemary’s branding from the ground up with a distinctive and joyful claymation-style campaign that includes films, digital, website, social, and out-of-home.Centerpiece of the campaign is a series of high-energy films featuring a lovably ramshackle animated band called “Fully Sick” banging out a catchy indie rock tune with cheeky lyrics describing the benefits of online care (“Doctors without the waiting rooms”, “Pills without the eye-popping bills”, “Repeat prescriptions from our pharmacists unless you need an exorcist”), concluding with the song chorus tagline “Rosemary Feels Better”.Check out the full video and behind the scenes making of video below.

Crew

Kevin Yuille - Visual Effects Supervisor - FuseFXJoanna Lui - Visual Effects Producer - FuseFXKevin Hollon - Visual Effects Producer - FuseFX Alexey Alekhin - Digital Effects SupervisorAshkan Azarmi - Lead FX Artist Ryan R. Moos - Visual Effects Editor

Client Side VFX Crew:Mark Kolpack - Visual Effects SupervisorSabrina Arnold - Lead Visual Effects Producer