54

Commercials - Animation

Rosemary Feels Better

Cirkus

cirkus.co.nz

CIRKUS AND MILK + HONEY UNITED CONJURE UP A FULLY SICK CAMPAIGN FOR ROSEMARY HEALTH AUSTRALIAThe Cirkus troupe has been beavering away on a fun and clever campaign for Rosemary Health, an on-line Australian health brand. In place of the health sector’s typical staid marketing featuring doctors in white lab coats, Sydney-based Milk + Honey United broke the mold and revamped Rosemary’s branding from the ground up with a distinctive and joyful claymation-style campaign that includes films, digital, website, social, and out-of-home.Centerpiece of the campaign is a series of high-energy films featuring a lovably ramshackle animated band called “Fully Sick” banging out a catchy indie rock tune with cheeky lyrics describing the benefits of online care (“Doctors without the waiting rooms”, “Pills without the eye-popping bills”, “Repeat prescriptions from our pharmacists unless you need an exorcist”), concluding with the song chorus tagline “Rosemary Feels Better”.Check out the full video below.

Crew

Kevin Yuille - Visual Effects Supervisor - FuseFXJoanna Lui - Visual Effects Producer - FuseFXKevin Hollon - Visual Effects Producer - FuseFX Alexey Alekhin - Digital Effects SupervisorAshkan Azarmi - Lead FX Artist Ryan R. Moos - Visual Effects Editor

Client Side VFX Crew:Mark Kolpack - Visual Effects SupervisorSabrina Arnold - Lead Visual Effects Producer