Commercials - Animation
Lexus / The&Partnership (Tokyo) 'AOC Experience'
Visualizing the luxurious and immersive experience of driving a Lexus was the challenge brought to us by our friends at The&Partnership in Tokyo. Rather than promoting a specific vehicle, the nine short vignettes tell the story of the feeling created by a multiplicity of small details — from the Mark Levinson surround sound speakers, to the plush leather seats and aerodynamic spindle body design.
Taking inspiration from film noir and fashion photography, the art direction allows these films to sit next to other marketing assets for the RZ, LX and RX models. Originally conceived as a typography led production, the words are embedded into to the worlds rather than 2D type sitting above the image.
CG Artists - Harry Warne, Matt Hopkins, Justin Fels, Annie Ngo
Client - Lexus
Agency - The&Partnership Japan
Design Directed and Produced by FutureDeluxe
ECD - Adrian Lawrence
EP - Tanya Curnow
Art Director - Dean Mathers
Sound - Smith & Western