KYCO is a new, member-based organisation dedicated to changing the game in the Australian comparator website industry. CEO Trond Smith started the company to take the fight to unfair players that he refers “comparasites” — comparison sites that charge commissions on household bill switching of up to 40%.
KYCO is a crusading force for change; a brave new player not afraid to take on corporations and comparison sites alike to expose unfairness, reset the market and shift the balance of power back to consumers.
Client - Kyco
Agency - Rumbletown
Account Producer - Chloe Swan
Agency Creative Director/s - Nancy Hartley, James Burchill, Mike Kennedy
Agency Art Director/s - Bec McCall, Howie Kongstein.
Creative Direction - Ruckus Studio
Animation Director/s - Ricky Marks, Matt Dye
Illustration - Tom Ward
Animation - Tom Ward, Amy Wheelhouse, Ricky Marks
Sound - Rosco Audio
Music - Rosco & Raf