256

Commercials VFX

Hyne Beam 15

ruckus.studio

RUCKUS Studio

With a massive timber shortage throughout Australia, builders had a problem. Hyne Timber needed to release a new product quickly, Beam 15 needed to hit the market with instant appeal. So they asked us if we could make laminate timber beams sexy. Yes, yes, we can.

Inspired by Kinetic Sculpture, our team designed each sequence to show the strength and mass availability of Beam 15. But to accompany the Voice Over talents of Robbie McGregor, they needed to be beautiful and unique.

CREW

Client - Hyne Timber
Agency - Creature
Agency Creative/s - Simon Langford-Ely, James Bourbon
Creative Direction - Ruckus Studio
Animation Director/s - Matt Dye, Ricky Marks
Animation - Victor Bandeira
Sound - Rosco Audio