Commercials – Animation
G&S Fest – State Opera South Australia
Monkeystack partnered with State Opera South Australia for G&S FEST, a 10-day celebration of the founding fathers of British comedy opera, Gilbert & Sullivan, producing an animated TVC that encapsulated the flamboyant fun that G&S are so well known for.
The overarching creative compliments the 'pop-up book' set designs and the Victoria era visual language from classic G&S theatre posters, highlighting the productions, events and venues included in the festival program as well as icons within the City of Adelaide, set to the instantly recognisable music from two of the leading G&S productions, Pirates of Penzance and H.M.S. Pinafore.
We wanted the audience to see Adelaide through the eyes of Gilbert and Sullivan!
We produced the animation as a continuous shot, panning from left to right throughout a panoramic landscape of Adelaide built from individual assets with the hero shots of each production popping up in a paper cut style.
The scene included historical photos of Adelaide in the late 1800s as a nod to the era of G&S’s fame, festival venues Her Majesty’s Theatre and the Supreme & District Court Rooms, iconic Adelaide landmarks including the Adelaide Oval, Elder Park’s rotunda, the Colonel Light statue and the various statues of Rundle Mall including the pigs, the pigeon and the Malls Balls.
Assets were stitched together and animated to form G&S-esq creations, where pigs really can fly thanks to the wings we gave them to fly the G&S Fest flag through the sky, and putting the Jolly Rodger pirate flag in the hands of Colonel Light.
The advertisement went live across VOD platforms (SBS On Demand), social media channels and on the digital screens in front of Her Majesty’s Theatre. The State Opera South Australia loved the commercials artwork so much that they requested a flat artwork version for printed 70cm x 20cm posters and stubby holders to be available to purchase as official merchandise.
VFX Crew Animators
Senior Artist: Chris Green
Producer: Lisa Iona
Marketing Executive: Fi Kievenaar Studio Executive: Rhys Sandery
Adobe Photoshop Adobe After Effects