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Commercials - Animation

Ansarada Deals

Never Sit Still

neversitstill.com

Brief
Ansarada Deals is a Mergers & Acquisitions platform for modern dealmakers. To demonstrate how far ahead of the competition their platform is, Ansarada wanted to demonstrate how slow, inefficient and out-of-date the competitors really are, using a side-by-side comparison.

Solution
Simple visual metaphors are used to juxtapose the old with the new, communicating Ansarada’s technological edge in a vivid and concise manner. The brand colours of white and green are used to represent the simpler, smarter and more modern way of doing deals, contrasted against dark and purple tones to represent the old and clunky methods used by competitors. These spots were brought to life using a combination of 2D, 3D, megascans, simulations and clever compositing.

 

CREW

Studio Director — Mike Tosetto
Project Lead — John Grist
Concept Development — Mike Tosetto, Zoe Crocker, Tim Clapham, John Grist
Design & Composition — John Grist, Zoe Crocker, Tim Clapham, Bruno Borio, Craig Stubbs-Race
3D Modeling & Animation - John Grist, Tim Clapham, Bruno Borio, Craig Stubbs-Race
Additional 3D - Luxx
Producer — Darcy Green
Sound design — Smith & Western

Software

Adobe After Effects, Cinema 4D, Redshift