145

Augmented Reality

Stockland - Find Scan Win

Vandal

vandal.sydney

Stockland partnered with VANDAL to offer a new customer experience at Stockland retail centres across NSW & Queensland these past school holidays.
VANDAL ‘s award winning retail platforms activate retail centres and precincts with a unique & innovative approach to customer engagement, retail activation, loyalty, rewards and #amification. All with measurable results.
Aimed at the whole family, the Magic Tea Party ‘FIND, SCAN, WIN’ activation allows customers to use their mobile phone to explore a Stockland centre and find 5 magic, hidden objects. Collect them all to enter a prize draw for your chance to win!
Ben Allen, GM Customer & Group Marketing at Stockland stated they were excited to offer a new kind of customer experience using gamification.
Customers respond positively to engaging retail experiences. This #interactive experience is a great example of how playing a game offers an innovative retail loyalty platform to shoppers.
Stockland’s gamification experience harnesses the use of mobile phones to improve retail engagement by means of an innovative and fun treasure-hunt game.

CREW

• Creative Director / Strategist: Emile Rademeyer
• Executive Producer: Cyril De Baecque
• Producer: Ciara Hehir
• Lead Developer: Sarthak Sachdeva
• Experience Design: Steve Emery

Software

Adobe Creative Suite