In a new TVC campaign for Volkswagen Australia to release the new 2017 Golf, New Holland Creative was commissioned by Goodoil Films to work with director JH Beetge on an 80s design aesthetic with a futuristic vibe.
New Hollands brief was to make the future real by looking through the lense of a child and featuring the 80’s video game, Saturday morning cartoons and futuristic icons we all grew up with. We created a bespoke cartoon sequence, using the same cell animation techniques used in the era, along with an 8-Bit gaming sequence harking back to the old Atari console.
director | jh beetge at goodoil films
agency | ddb sydney
design & animation | new holland creative
Online | alt.vfx