This piece was designed to open a speakers presentation
during a real estate conference in singapore.
With a small window to produce 90 seconds of content,
we had to think smart about execution.
It needed to be sharp, punchy and memorable.
As the brief was for hand animated water effects to
transition ino icons we implemented a cel animator
for major parts, and integrated after effects techniques
for others to create a seamless blend of traditional
and digital animation techniques