Mighty Nice
The TVC begins with a middle-aged, healthy couple traversing a grim city. Luckily, they are not easily swayed by the dodgy deals and overbearing signage in these dire streets, and look further afield to find themselves on an orange brick road, but where does it lead?
From darkness, to light. They step out from the shadows and find a wonderfully vibrant, bustling world. A new promised land.
Viewers will feel like Dorothy when she steps into Oz. The Ethical Nutrient land – bright, lush, hopeful – is a breath of fresh air in this bustling, tech-heavy world. Director
Darren Price
Creative Director
Softly Dunstan
Design
James Gilleard
Jason Pamment
Model / Surface
Akhil Mittal (lead)
Greg Petchkovsky
Tristan Lock
Tessa Eden
Trent Rogan
Rigging
Michael Tebble
Animation
Duncan MacLaren
Practical Models
Yippee Ki Yay
Director of Photography
Simon Higgins
Grade
White Chocolate
Light/Render
Rowan Karrer (lead)
Rebecca Selmes
Trent Rogan
Motion Graphics
Gareth Chang
Federico Martinez
Compositing
Vincent E Sousa (lead)
Kallie Ennever
Daniel Alvarez
Head of Studio
Jeremy Howdin
Senior Producer
Tina Braham
Junior Producer
Diana Angelius