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The work demonstrated the versatility of the company's Film and Advertising divisions in amplifying the impact of one much-loved property across formats and platforms. The Paddington asset itself was baton-passed from Film to Advertising at a near-finalised stage; the animators then worked extensively on bear's performance, alongside director Daniel Kleinman.

Creative Director, VFX Supervisor (Framestore): Ben Cronin
Creative Director: Jordi Bares Dominguez
Executive Producer: Helen Hughes
Senior VFX Producer: Christopher Gray
VFX Coordinator: Alexia Paterson
CG Supervisor: Charles Bayliss
Compositing Supervisor: Leonardo Costa
Modelling: Ismael Rodriguez, Izaak Pardey, Tim Gregson
Texture Artists: Aaron Hunwick, Aaron Smith, Judit Somogyvari, Xuan Prada Gomez
Lead Rigging: Greg Martin
Rigger: Leo Schreiber
Animation Lead: Gez Wright
Animators: Ashley Reemul, Harry Smith, Joseph Henson, Joseph Kane, Steve Townrow
Creature FX TDs: Abdelkader Nouar, Aleksandr Uusmees, Emma Thorpe, Hervé Siorat, Matteo Antona
FX Lead: Rafael Rey Camacho
FX TDs: Deniz Cinar, Luis Fos
Lighting TDs: Andrea Biferi, Henrique Campanha, Emily Yang, Erasmo Torallas, Jorge Sanchez Ramirez, Mathias Cadyck, Robert Stipp, Uzma Curtis, William Alexander, Yifan Hu
Lead Environments: Dave Early
Digital Matte Painters: Gerard Dunleavy, Lee Matthews
Compositors: Samantha Meisels, Heidi Dahle, Jack Fisher, Jacqui Lockley, Kane Herd, Matthew Thomas, Simon Stoney, Christian Baker
Paint and Roto: Jonathan Williams, Reece McFarlane
VFX Editor: Richard Gao
Flame Artists: Paul O'Brien, George Roper
Colourist: Steffan Perry

Client: Marks & Spencer
Agency: Grey London
Executive Creative Director: Vicky Maguire
Creative Director: Henrik Ridderheim, Jonathan Marlow
Agency Producer:Thea Evely
Production Company: Rattling Stick
Director: Daniel Kleinman
Producer: Johnnie Frankel
DOP: Ben Smithard
Production Designer: John Ebden
Costume Designer: Verity Hawkes
Casting Director: Greg Kyle
Editor :John Smith @ Whitehouse