Betiquette, what a great and hilarious project to be asked to make. One of those rare jobs where everyone was so jazzed about the idea that very little altered from concept to delivery. Huzzah!>
Harking back to more chivalrous days of yore when etiquette was the go, the campaign evokes the design language of classic Aussie beer posters to promote the idea that modern day betting should tale a leaf out of the post-war stoic book of restraint. But of course it's not that serious. We had lashings of fun with snappy copyrighting and cheeky visual vignettes.
Director: Simon Robson
Director / Animator: Fred Venet
Senior Producer: Charu Menon
Executive Producer: Will Alexander
Matte Painting Artist: Max Clifford
Animator: Jo Fong