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John Lewis, Monty's Christmas

Monty the CG penguin is the star of John Lewis Christmas campaign for 2014, following the heartwarming story of a boy named Sam and his imaginary friend. Directed by Blinks Dougal Wilson and conceived by adam&eveDDB, the MPC VFX team spent over five months lovingly crafting Monty, then integrating him into the real-life environment; casting the distinctive Adelie penguin for their overtly expressive mannerisms. The teams main challenge for John Lewis The Lonely Penguin was to create a fully CG Adelie penguin who would both behave authentically to the natural world, and deliver a performance of real emotion, with nuances that mirrored the level of detail in the casting of the little boy.