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Mercedes-Benz - Fable

The Tortoise and the Hare is a familiar story of speed and performance that speaks to all. To launch the new Mercedes AMG GT S sports car, Fable revives this timeless tale with inventive character development, animation and VFX to deliver a visual tale that illustrates how ingenuity and perseverance in life, as in auto engineering, always prevails.

Shot on location in a mossy forest in Oregon, seamless integration of a large cast of animated characters with live-action and incredible animation and character design ensured the story stayed true to the spirit of the original fable.